Okay, this is interesting to me.
As you would probably guess the conversation during our commutes can go all over the place. Usually it's down right silly, but we also reminisce a lot, and the other day I was mentioning the old Zenith 1234 commercials. Neither Bill nor Ronnie had any idea what I was talking about.
So I looked it up. This was developed back in the days with rotary phones and not having a "Z" on the phone. You call the Operator and ask for Zenith 1234 and she would put you through. I remember it being a children's help line.
It turns out it still is! If you call the operator (at least in BC) and ask for Zenith 1234 you will get connected with Ministry of Children and Families. I just found it interesting is all.